The NFL’s new ‘celly’ campaign is an homage to TikTok fandom
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
In the NFL ’s new kickoff campaign, the league’s biggest stars are wiggling their hips, shimmying their shoulders, doing the worm, and recreating Michelangelo’s The Creation of Adam . The spot, titled “The Season Is Your Stage,” debuted on August 20 to drum up excitement for football season, which begins on September 9 with the annual NFL Kickoff Game. It was created in partnership with the NFL’s
