The next phase of design will still be human-led
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
Someone can convert an idea into reality faster than ever before with the help of generative AI , and that makes the role of humans in the process even more important. “More is not always better. Faster is not always better,” said Emily Galloway, Spotify’s senior director of product design , at the New Rules of Great Design panel during the 2026 Fast Company Innovation Festival in New York City. “
