The new, handmade Apple Music logo leans into the science of sound

Apple Music just unveiled a rebrand that’s literally made out of sound. [Image: Apple] The new brand—which includes a new wordmark, a custom sonic logo, and a rippling visual language—was created through a partnership between the team at Apple Music, the bespoke design agency TBWA\Media Arts Lab (MAL) , the music producer Fred again.. , and his collaborator Nest Acoustics. It will begin appearing