The New Fragrance Opportunity Is Centuries-Old
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
13/15
Depth
9/15
5-Axis Cultural Radar
Fragrance brands like Loewe and Vyrao are capturing a burning desire for upscale incense sticks, with retailers like Violet Grey and FWRD reporting strong sales in the nascent category. Should other brands listen up, or will the trend flame out?
