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The New Face of Foundation

Vogue 01 May 2026 3h ago
The New Face of Foundation
66
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
3/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Full-face coverage is no longer the industry standard, and beauty brands are adapting their foundation franchises to catch up with modern consumer preferences.
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