The New Era of Pop Star Fragrances Is Upon Us
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
As stars like Megan Thee Stallion and Ice Spice enter the fragrance space, today's beauty consumers want more from celebrity-led scents.
