The New Economics of Creativity
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Creativity may be the product, but it’s also a business—and the rules are changing fast. As AI reshapes how ideas are made, distributed, and monetized, creative talent is under pressure to think more like entrepreneurs, building multiple revenue streams and protecting their intellectual property. In this conversation, Leslie Odom Jr. and SoundExchange CEO Michael Huppe explore what it takes to bui
