The ‘Nap Dress’ Propelled Hill House to $110 Million. What’s Next?
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
25/20
Brand Signal
9/15
Depth
9/15
5-Axis Cultural Radar
Six years after going viral during the pandemic, the New York-based brand is generating profitable double-digit sales growth, rolling out a series of collaborations — the latest with Williams-Sonoma — and expanding its retail footprint.

