The Mystery and Allure of a Proprietary Beauty Ingredient
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
A trade secret gives brands a differentiating factor and a compelling story, as well as a means of justifying luxury pricing, but are all proprietary ingredients worth the hefty tag?
