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The most-wanted holiday gift in America isn’t electronics or jewelry. Here’s what shoppers actually want

Fast Company 21 October 2026 13h ago
The most-wanted holiday gift in America isn’t electronics or jewelry. Here’s what shoppers actually want
62
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
14/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Americans really want to score some deals this holiday shopping season—well, and gift cards. With just over two months until Christmas , many consumers are starting to strategize how they’ll tackle their gift lists this year. And the current state of the economy will weigh on spending plans for 56% of consumers, according to a new report from the National Retail Federation . Amid concerns about an
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