The Montreal Victoire Make A Living As Champions
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
LAVAL, QUEBEC — I wasn’t close enough to hear Laura Stacey’s screams last Thursday, but I saw her wife’s panic clear as day. “When one of my teammates gets caught, I get fired up,” Marie-Philip Poulin told LSTW last year. “But when it’s Laura, my heart drops. I want to react and it’s hard not to, but I can’t.” That Poulin was reacting—bending over her wife who laid crumpled on the ice, frantically


