The Minnesotans Who Wanted to Be in “Purple Rain”
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
In 1983, the photographer Tom Arndt heard about something interesting happening in the parking lot of a Holiday Inn: a casting call for Prince’s new movie.

