The midterms’ biggest branding trend? Centrism
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
When Griffin Glaze, a graphic designer, got the job to design James Talarico’s campaign branding , she had just 10 days to do it. Talarico, a Texan who is running for a seat in the U.S. Senate, wanted something that looked unique and nonpartisan. “A lot of what they were looking for was something that felt different,” Glaze tells Fast Company . The North Carolina designer came up with a visual ide
