The MacBook Neo is a glimpse into John Ternus's Apple
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
8/15
5-Axis Cultural Radar
John Ternus was unavoidable when Apple debuted the Macbook Neo. He kicked off an intimate media event for the Neo, introducing it as a transformative machine for Apple thanks to its low $599 cost ($499 for education customers) and premium build quality. He was interviewed on Good Morning America , the sort of prominent media feature CEO Tim Cook typically handles. And when I asked Apple workers ab
