The London Marathon, Straight Up!
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
5/15
5-Axis Cultural Radar
Vvvvvtt!! A vuvuzela buzzes loudly as runners stream past the New Balance cheer zone by Embankment, energised by the music pumping from the brand’s DJ booth and the hordes of people cheering riverside. It’s mile 25 of 26 and though the morning sun has begun to beat down, the energy is overwhelmingly buoyant. Inside New […]
