The letter I serves as muse for Imperial College London’s new sub-branding
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
A suite of 'Creative I' designs has been created by The Click to represent each of the university’s many departments, with graphic patterns symbolising their respective areas of study
