The Laughing Cow just built a truck shaped like cheese
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
The Laughing Cow has driven a giant wedge of cheese into Minneapolis. The dairy brand’s “Wedgemobile”, a full-size truck built and shaped like one of its signature cheese triangles, rolled through the city’s Uptown Art Fair, handing out samples, recipe cards and prize-wheel spins to fairgoers who came for art and left talking about cheese. […]

