The Kids’ Beauty Craze Hits Bathtime
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
25/20
Brand Signal
9/15
Depth
8/15
5-Axis Cultural Radar
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
