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The key to reaching Gen Z? Marketing that emphasizes quality

Ad Age / 06 May 2026 / 2d ago

Culture Index

Score Breakdown

Relevance

14/25

Freshness

17/25

Authority

18/20

Brand Signal

4/15

Depth

2/15

5-Axis Cultural Radar

A new Morning Consult survey finds 80% of Gen Z cite product quality as the generation's top loyalty driver.