The iPhone That Never Was
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
In 1990, three former Apple employees launched a company that epitomized the Silicon Valley dream. What they invented looked like an iPhone—more than a decade earlier. The device never came to be.
