The Interview: Founder Aimee Smale on building Odd Muse, one timeless piece at a time
Culture Index
Score Breakdown
Relevance
9/25
Freshness
18/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
At just 22, Aimee Smale launched her clothing brand, Odd Muse, from her bedroom during the Covid-19 pandemic. What began as a personal project has since grown into a significant fashion business, becoming a $30 […]
