The Interview: Fairfax & Favor co-founder Marcus Fairfax Fountaine on building a pre-eminent force in countrywear
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Marcus Fairfax Founfaine and Felix Favor Parker have been best friends since childhood. They had always dreamed of setting up a business together and, in 2013, decided to set up a country wear busines

