The Iittala x Pokémon collaboration is a nod to the 1990s
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
5-Axis Cultural Radar
Iittala celebrates Pokémon’s birthday with a collection that sits at the intersection of pop culture and everyday ritual
