The holiday playbook: How brands are navigating launches, stock and promotions
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
5/15
5-Axis Cultural Radar
Glossy+ Research’s holiday report found that most brands don’t plan to offer steeper discounts than in the 2025 holiday season, and bundling options may be more attractive for smaller brands that can’t absorb the costs of steep discounts.
