The heart and soul of LA’s exploding street soccer scene
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
3/15
5-Axis Cultural Radar
TOMA El Juego, translated as ‘Take the Game’, is Nike’s answer to a question the sport had been quietly asking for years: what does soccer look like when you give it back to the community it belongs to?
