The Guardian remakes its most iconic ad, 40 years on
Culture Index
Score Breakdown
Relevance
14/25
Freshness
20/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
The Guardian has remade of Points of View, its most celebrated piece of advertising, filmed 40 years after the original aired and on the same street in Elephant & Castle where it was shot. The original (directed by Paul Weiland in 1986) used a simple visual trick to make its argument: the same scene shown […]
