The Game of ‘Selling’ Sustainability
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
8/15
5-Axis Cultural Radar
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sus
