The Founder of Aman Just Opened Japan’s Most Stylish New Farm Retreat
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Adrian Zecha, the 93-year-old hotelier behind Aman Resorts, just opened Azuma Farm in the sleepy rural region of Iwate—a “slow luxury” farm hotel in an underexplored corner of the country.
