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The Formula That Powered Pucci’s Revival

Business of Fashion 11 June 2026 Yesterday
The Formula That Powered Pucci’s Revival
70
Relevance
14/25
Freshness
20/25
Authority
25/20
Brand Signal
9/15
Depth
2/15
Relevance Freshness Authority Brand Depth
One of LVMH’s smallest brands is also among its fastest growing, powered by designer Camille Miceli’s Gen Z-friendly, unabashedly commercial celebration of the label’s Mediterranean DNA.
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