content="width=device-width, initial-scale=1.0"> The fight over principal media has moved on but advertisers are still catching up — CultureTerminal
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The fight over principal media has moved on but advertisers are still catching up

Digiday 24 February 2026 5h ago
The fight over principal media has moved on but advertisers are still catching up
55
Relevance
8/25
Freshness
25/25
Authority
16/20
Brand Signal
2/15
Depth
4/15
Relevance Freshness Authority Brand Depth
What advertisers are only now learning about where their money goes.
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