The fight for media strategy: will agencies or in-house teams win?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
5/15
5-Axis Cultural Radar
Recent research has found that nearly half of brands plan to bring media strategy and audience planning in-house over the next two years but some at agencies say they have yet to see a concerted switch just yet, so where does the future model lie?
