The EU’s China dilemma: how to counter Beijing without alienating friends
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
In September, the Jaecoo 7 – a budget SUV from China’s Chery Automobile – made headlines when it shifted more than 10,000 units to become Britain’s bestselling car. Christened the “Temu Range Rover” online, a nod to the cheap goods available on the Chinese online marketplace and the luxury 4X4 made by Jaguar Land Rover that it resembles, its success showed British drivers’ new-found taste for cut-
