The Enhanced Games Were A Predictably Stupid Failure
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
The Enhanced Games, a marketing stunt for direct-to-consumer steroids dressed up in a thin Olympic disguise, were held this past weekend, on the far north end of the Las Vegas strip. The event was a miserable failure on every front it supposedly contested, serving as neither an effective marketing stunt nor a worthwhile athletic competition. If anything, it was a testament to the limited power of

