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The Empire State Building climbing stunt is now brand-trend slop

Fast Company 02 July 2026 3h ago
The Empire State Building climbing stunt is now brand-trend slop
57
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
The Empire State Building is one of (if not the most) iconic symbols of New York City, so it’s unsurprising that many people go to extreme lengths to see it. But a recent pair of visitors have taken it too far. On July 1, a couple wearing all-black masks and clothing climbed to the top of the Empire State Building’s 204-foot spire and quickly went viral for it. Holding hands at the pinnacle, the c
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