The <em>Beef</em> Creator Is Locked in a Cycle of Greatness
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
With the return of his masterful Netflix series, Lee Sung Jin establishes himself as a preeminent voice. “There’s all these truths that everyone’s vomiting into this pot,” he tells Esquire. “My job is to keep those truths very sacred.”

