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The Drama Over Marketing ‘The Drama’: Was the Wedding-Focused Promo Misleading or a Marketing Masterclass?

Variety 06 April 2026 7m ago
The Drama Over Marketing ‘The Drama’: Was the Wedding-Focused Promo Misleading or a Marketing Masterclass?
61
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
Relevance Freshness Authority Brand Depth
SPOILER ALERT: This story contains spoilers from A24’s “The Drama,” now playing in theaters. Last Thursday night, Zendaya glided onto the black carpet at Regal Union Square in New York City wearing a
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