The Devil Wears Prada 2’s Viral ‘Butter Birkin’ Popcorn Bucket Steals The Show
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
The Devil Wears Prada 2 opened in theaters on May 1, but the spotlight quickly shifted to its viral collectible: the “Butter Birkin” popcorn bucket. Shaped like a mini Birkin bag and priced at $40, the red plastic accessory debuted at AMC, Regal, and Cinemark on April 30 and sold out almost instantly. AMC has since opened online pre‑orders, with deliveries expected in late August or September. Soc
