The Devil Wears Prada 2 criticised for offending China with nerdy ‘Chin Chou’ character
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
4/15
5-Axis Cultural Radar
The Hollywood film The Devil Wears Prada 2 is facing accusations of racism in China after it released a clip that shows a nerdy Asian character with a name that allegedly sounds similar to the derogatory “Ching Chong”. In the clip posted by a Chinese influencer, an Asian assistant character introduces herself as “Jin Chao”, which many online observers believed to sound like “Ching Chong”, a deroga

