“The Designs Are Way Cuter”: The Big Business of Bootleg Merch
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Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
It’s been a busy season for bootleggers in New York, with the Knicks’s championship and the World Cup leading right into Harry Styles’s MSG residency. How did this gray market get so big?
