The demand for news video is growing (and that’s a good thing for publishers)
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
News video is as popular as ever. Publishers who remember the “pivot to video” from a decade ago might wince at the thought, remembering how misleading metrics led many publishers to invest in video content. But evidence from our newly published Digital News Report suggests the demand for news video is growing. A decade on,...
