The Debut of Trump’s New Press Secretary was an Unmitigated Disaster
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Katie Zacharia’s first briefing began with the stilted recital of a homily about Trump’s greatness. It somehow got more awkward from there.
