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The Debrief | Why Activewear Consumers Are Looking Beyond Lululemon

Business of Fashion 24 June 2026 3h ago
The Debrief | Why Activewear Consumers Are Looking Beyond Lululemon
81
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
6/15
Relevance Freshness Authority Brand Depth
As growth slows across activewear, brands like Set Active, 437 and Oner Active are gaining momentum with a new generation of consumers. The Debrief examines what's driving their rise and what it means for category leaders Nike and Lululemon.
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