The consumer journey is CPG marketing’s ‘North Star’ — and why brands can’t discount promotion strategies
Culture Index
Score Breakdown
Relevance
13/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
With the exponential growth of AI and the media landscape’s continued fragmentation, savvy CPG marketers are focused on connecting media, promotions and commerce to drive incremental sales. A new study from Circana and Ibotta Inc shows that promotions can deliver measurable incremental business outcomes. Partner insights from Ibotta.
