The competitive advantage AI can’t automate

Anthropic recently posted a job opening for a Head of GTM Narrative . Not a content lead. Not a brand director. A go-to-market narrative strategist. The company that has spent years building some of the most capable AI in the world decided that the thing it needed a human to own was the story. Anthropic isn’t alone. According to The Wall Street Journal , LinkedIn job postings mentioning the term “