The Click’s clever university branding puts the ‘I’ in identity, individual and Imperial College London
Culture Index
Score Breakdown
Relevance
16/25
Freshness
24/25
Authority
10/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
UK branding studio The Click knows that universities don’t compete on logos, but on belonging – that’s why it’s designed a visual identity that is braver, not louder.
