The Calculated Uplift of “I Swear”
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Kirk Jones’s bio-pic of the activist John Davidson, who has worked to destigmatize Tourette’s syndrome, is effective as an educational tool but mechanical as a drama.
