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The bots already won the front door

Fast Company 21 August 2026 5h ago
The bots already won the front door
56
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
8/15
Relevance Freshness Authority Brand Depth
The bots are winning. That’s my clearest takeaway after reading the first section of the latest State of the Bots report from TollBit, which builds payment rails between publishers and AI crawlers . In it, People Inc.’s Chief Innovation Officer, Jonathan Roberts , outlines the company’s approach to AI bots scraping content from its many media properties: aggressively block unauthorized bots while
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