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The Boston Globe published a full-page ad thanking the Tartan Army for “the laughter, the bagpipes, and the memories”

Nieman Lab 22 June 2026 1h ago
The Boston Globe published a full-page ad thanking the Tartan Army for “the laughter, the bagpipes, and the memories”
56
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
You’ve seen the headlines, or TikToks — the traffic cones on statues, the pubs drunk dry, the throngs of men in kilts. The Tartan Army took Boston by storm in the best possible way last week during Scotland’s run of games in Foxborough, and The Boston Globe has chronicled the happy chaos with zeal. “As...
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