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‘The Big Dump’ delivered: Powers of Reasoning’s all-in campaign nearly tripled Dude Wipes’ household reach

Ad Age / 23 July 2026 / 2h ago

Culture Index

Score Breakdown

Relevance

14/25

Freshness

25/25

Authority

18/20

Brand Signal

6/15

Depth

2/15

5-Axis Cultural Radar

Dude Wipes’ “The Big Dump” from Powers of Reasoning spanned placements across seven channels, celebrity tie-ins and cultural moments.