The best and worst celebrity collabs in marketing today
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Celebrity collabs seem to be a dime a dozen lately but what makes a hit collab? We take a look at some of the hits and misses. Hits Beefeater x Jay Kay (Jamiroquai) The first campaign on the hits list is from British gin firm Beefeater. The brand recently unveiled its newest ad for its...
